ChatGPT now lets businesses claim their profile, like a Google Business Profile for AI answers. Here’s what it is, how to claim it, what the numbers mean and what it won’t do for a home service business.
Impression share lost to budget is one of the most misread numbers in Google Ads. Here’s what it actually means for a home service business, where to find it, and when it’s a reason to raise your budget.
Before you switch marketing agencies, it’s worth checking a few things first. Here’s how home service owners can tell whether they need a new agency or just someone on their side reading what the current one is doing.
Same budget, same ads, but the leads just don’t feel as good as they used to? Here are the most common reasons home service leads change in quality, and the simple checks I run before changing anything.
If you can’t say which marketing is bringing in your leads, you’re not alone. Here’s how I help home service owners line up every lead source, what each one costs, and which ones turn into booked jobs.
Marketing reports are usually built for marketers, not owners. Here’s how to read yours: which numbers matter, what the confusing terms actually mean, and five questions worth asking every month.
Thinking about a fractional CMO but not sure what you’d actually get? Here’s what the first 90 days look like when I start with a home service business: what I look at, what changes, and what you’ll have at the end.
Most home service owners try to grow by buying more leads. Improving how many leads turn into booked jobs is often cheaper. Here’s how to measure your close rate, the simple math, and where I look first.
A marketing plan for a home service business doesn’t need to be a thick binder. Here’s what I put in one: goals tied to booked jobs, where the money goes, how you’ll know it’s working, and when to adjust.
There’s no single right percentage for marketing spend. Here’s a simple way to work out a home service marketing budget from your own numbers: the jobs you want, your close rate, and what a lead really costs you.
