When your Local Services Ads account migrates to Performance Max, the old dashboard closes and the lead history goes with it. Here’s exactly what to export, in what order, and how long it takes.
Demand for most home services swings hard by season, but ad budgets usually sit flat all year. Here’s how to find your real demand curve and shape spend around it.
Hiring a marketing manager, using an agency, or bringing in fractional leadership all solve different problems. Here’s how to tell which one your home service business actually needs right now.
Cost per lead is the number every ad platform shows you. Cost per booked job is the one that decides whether the month worked. Here’s how to calculate both and what to do when they disagree.
Google is folding Local Services Ads into Performance Max pay-per-lead campaigns. Here’s what changes, what you lose on migration day, and the short list I’d work through first.
Most owners hire marketing help based on the pitch instead of the plan. Here is how I would judge a consultant if I were the one buying — including the red flags.
An agency builds and runs the work. A CMO decides what the work should be and owns the result. Here’s what a fractional CMO does, and what it’s like to actually work with one.
Most owners can tell me their monthly ad spend. Far fewer can tell me what it produced. These are the seven numbers that answer the question.
Your Google Business Profile is the cheapest lead source you own, and it’s usually the most neglected. Here’s the checklist I run on every account I take over.
Fractional CMO is a title that explains very little. Here is the real job, with examples of the work — including the part where I teach you to read your own numbers.
