Foundation repair and waterproofing jobs are big tickets with long decisions, and most marketing tools aren’t built for that. Here’s what I focus on with foundation and waterproofing companies, and the numbers worth watching.
Negative keywords stop your ads from showing on searches that will never turn into a job. Here’s how to find the wasted searches in your own Google Ads account, which negatives home service companies almost always need, and how often to check.
A second opinion on your Google Ads isn’t about catching anyone out. Here’s what a useful review looks at, what you’ll need to share, and how to tell the difference between a real review and a sales pitch.
A part-time marketing director gives you senior marketing leadership for a few hours a month instead of a full-time hire. Here’s what the role covers, how to think about the cost, and how to tell whether it fits your business.
Moving from Local Services Ads to Performance Max pay-per-lead changes how your budget works. Here’s how to turn your old weekly number into a daily budget, what to set first, and the two numbers that tell you when to raise it.
If you’ve hired a marketing agency and nobody on your side has time to hold them to a plan, that role has a name. Here’s what agency oversight actually involves, what it costs, and how to decide whether you need it.
Wrong number, wrong trade, out of your area: bad leads happen on Performance Max pay-per-lead just like they did on Local Services Ads. Here’s how credit requests work now, what to document, and how to keep the rest of your leads clean.
Googling your own business tells you almost nothing about where you rank. Here’s why your results are personalized, what to look at instead, and how to check your real visibility in a few minutes.
Moving from Local Services Ads to Performance Max pay-per-lead changes what you see, what you pay for, and what you have to check. Here’s a week-by-week picture of the first 60 days for a home service business.
Most home service businesses sell over the phone, but the ad reports stop at the click. Here’s the call tracking setup that’s actually worth having, and the parts you can safely skip.
