Hiring a Marketing Consultant for Your Contracting Business: What to Look For
Most owners hire marketing help based on the pitch instead of the plan. Here is how I would judge a consultant if I were the one buying — including the red flags.
Blog
Blog
Fractional CMO vs Marketing Agency: What a Home Service Business Actually Needs
An agency builds and runs the work. A CMO decides what the work should be and owns the result. Here’s what a fractional CMO does, and what it’s like to actually work with one.
Blog
How to Tell If Your Google Ads Are Actually Working: 7 Numbers to Check
Most owners can tell me their monthly ad spend. Far fewer can tell me what it produced. These are the seven numbers that answer the question.
Invisible on the Searches That Mattered: Flooring Company Local Search Audit
A flooring company looked fine in local search — until we checked service by service. They ranked on refinishing and were invisible on everything else.
Case Studies
The Lead Problem That Wasn’t a Lead Problem: Foundation Repair Company
A foundation repair company thought it needed more leads to hit its appointment target. The math said the leads were already there — the booking rate wasn’t.
Case Studies
From $79 to $16 Per Lead: Residential Cleaning Company
How a residential cleaning company cut cost per lead 35% and grew leads at the same time, by moving budget out of an underperforming channel into one that was working.
Case Studies
Cut Cost Per Lead in Half on Flat Spend: Concrete Lifting Contractor
How a concrete lifting contractor cut cost per lead from $151 to $75 on the same monthly ad spend, by fixing conversion rate instead of raising the budget.
Blog
The Google Business Profile Checklist Every Home Service Business Should Run Quarterly
Your Google Business Profile is the cheapest lead source you own, and it’s usually the most neglected. Here’s the checklist I run on every account I take over.
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What Does a Fractional CMO Actually Do? A Look at the Real Job
Fractional CMO is a title that explains very little. Here is the real job, with examples of the work — including the part where I teach you to read your own numbers.