From $79 to $16 Per Lead: Residential Cleaning Company
How a residential cleaning company cut cost per lead 35% and grew leads at the same time, by moving budget out of an underperforming channel into one that was working.
Cut Cost Per Lead in Half on Flat Spend: Concrete Lifting Contractor
How a concrete lifting contractor cut cost per lead from $151 to $75 on the same monthly ad spend, by fixing conversion rate instead of raising the budget.
The Google Business Profile Checklist Every Home Service Business Should Run Quarterly
Your Google Business Profile is the cheapest lead source you own, and it’s usually the most neglected. Here’s the checklist I run on every account I take over.
What Does a Fractional CMO Actually Do? A Look at the Real Job
Fractional CMO is a title that explains very little. Here is the real job, with examples of the work — including the part where I teach you to read your own numbers.